Happy Fifth Anniversary, Hideout Brewing Company!

In honor of one of my favorite brewery’s fifth anniversaries, I’m posting the piece I wrote for the Michigan Beer Guide when the Hideout first emerged. This was originally published in the May 2005 issue of MBG as “Discover Grand Rapids’ Newest Hideout,” by me, Brenda Cooke. Some details may be out of date, but most everything still rings true! Reprinted with permission of MBG.

If you live in or ever visit West Michigan, you may get the sense that you’re still stuck in the days of prohibition, due to the conservative climate and curious laws dealing with the sale of alcohol. Fortunately, West Michigan beer lovers can now tip back a few pints at the new Hideout Brewing Company, a prohibition-themed microbrewery where the delicious beer flows freely.

Approaching Hideout BC, you may get a sense of an exclusive speakeasy due to the off-the-beaten-path setting and the drooping pines that silently guard the entranceway. Once inside, the brewery has an expansive feel, with the lounge and bar area downstairs and the second floor loft located just above the bar. Former patrons of the Hair of the Frog Brewery, which used to operate in this building, may remember the location. However, owner and brewer Ken McPhail has worked hard to change up the look and the feel of the new brewery. The comfy, homemade chairs and poured-concrete bar remain the same, but now there are rich red and orange walls set off by massive photographs of gangsters and bootleggers; the new décor promotes a laid-back and cozy feeling.

But of course, the beer is what I’m here for. I was quite happy to be living in these post-prohibition times as I sampled Ken’s six beers, and found each one to be satisfying and true to style. The 5.5% ABV Smuggler’s Hazelnut Stout is a dark, opaque brew with a strong hazelnut flavor accentuated by coffee and cream that finishes clean. Ken believes in keeping things local: this stout is brewed with Hazelnut Crème coffee beans from the Schuil Coffee Company in Grand Rapids. Ken’s second stout offering is the 5.6% ABV Cement Shoe Stout, dark as the bottom of Lake Michigan, featuring a good balance of hops and malts; full-bodied, yet clean and refreshing. The clear, deep brown 5.6% Nitro Stout is the Cement Shoe on nitrogen: it has a lasting, creamy head and boasts roasty notes with a hint coffee. In the traditional Pilsner style, the golden 5.2% Purple Gang Pilsner is hoppy and slightly sweet with a crisp finish. Hop lovers will want to try the 6.6% ABV amber-hued Bootleg IPA, and are sure to enjoy the classic, faintly oaky flavor complimented by a touch of creaminess and a long finish. Slightly cloudy, the Crusaders’ Weisen weighs in at 5% ABV and is crisp and bright with a hint of lemon. The beers are offered at the bar in pitchers, pints, 12 oz. glasses, or in a sampler of five; get them to go in growlers or kegs.

If by chance you’re looking for something other than beer, Hideout tenders a variety of different homemade libations. Sauvignon Blanc, White Zinfandel and Shiraz are all available on draught. A hearty ~13% ABV mead is not too sweet, and is made from honey gathered in nearby Hudsonville, MI. The lightly carbonated cider owes its crisp flavor to locally grown apples from Robinette’s in Grand Rapids. These selections are a real treat for West Michiganders; as Ken observes, “no one else in town offers homemade wines, ciders, and meads.”

The drinks served at Hideout Brewing Company are so tasty for good reason. Each one is hand crafted by Ken McPhail, who has a long and rich history in the world of brewing. Ken homebrewed for 10 years before getting into the business, and then worked his way from the bottom up, beginning in the packaging and cellaring area of the Kalamazoo Brewing Company. He worked for Bell’s in Kalamazoo in the mid-1990s, and remembers back when it was just “a hole in the wall.” At West Side Brewing, NY, where he got to meet with top representatives from Anheuser-Busch, he gained a perspective of the “other side” of the brewing scene. From 2000 to 2003, he brewed for Big Buck Brewery in Grand Rapids.

Ken explains that he’s “been tracking the industry for a long time” (so it’s not surprising that he has “read the Michigan Beer Guide since it first came out”). Over the years, he’s been able to form a good “sense of how breweries start out and grow.” Now the proud owner of his own brewery, Ken describes his business as a “throw-back, grassroots brewing company [that is] more comparable to a home-brewery than to a commercial brewery, or even a microbrewery.” Ken brews his beers in an old-fashioned system with a homemade, tilt mash tun and a 5-barrel kettle. The open top fermentation offers “a nice way to brew that supplies more flavor.” Ken comments, “it’s a nice thing that Grand Rapids actually has a brewing community. I want to carry on that grassroots brewing tradition.”

This brewery is Ken’s baby: he runs the show, from brewing beers to tending bar to dealing with vendors. “It began as a one-person operation,” remarks Ken, but is quick to add, “My wife’s been helping me a ton.” [Writer’s note: Boss Lady Laura McPhail is certainly an indispensible part of the business!] But Hideout BC isn’t Ken’s only baby…his 2-year-old daughter will be joined by a brand new bundle of joy by the release of this publication. Ken worked furiously to get the brewery up and running, and his hard work certainly paid off when Hideout celebrated its grand opening on June 11, 2005 with food, live music, and beer specials.

Visitors to Hideout Brewing Company can relax in the non-smoking bar area downstairs, or play darts and foosball and perhaps enjoy some live music in the loft upstairs (which is smoker-friendly). Available munchies include soft pretzels and free popcorn. Hideout Brewing Company is located at 3113 Plaza Dr. NE in Grand Rapids, just north of the intersection of Plainfield Ave. and I-96. From Plainfield, turn east onto Lamberton Lake Dr. (look for Hansen Collision on the corner), and then make the first right onto Plaza Dr. After the few bends in the road, the brewery (which shares the building with Blue Spa, formerly Hubba Tubba) will be on your right. For more information, give Ken a call at 616-361-9658, or visit the web site: www.hideoutbrewing.com.

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